Product Strategy & Operations
MSiReader · Raleigh, USA
An open-source scientific software tool that lets researchers visualize and analyze mass spectrometry imaging (MSI) data.
- Conducted 20 user interviews and surveys reaching 3,000+ users, identifying trial unawareness as the core adoption barrier and recommending a targeted onboarding strategy to leadership.
- Authored PRDs defining problem statements, user friction points, and adoption success metrics based on 1,200 survey responses, translating research into actionable recommendations for engineering and leadership.
- Delivered 2 critical product insights to CEO covering trial unawareness and output quality perception gap versus competitors, directly reframing product strategy from market expansion to positioning.
- Identified $4.4B B2B expansion opportunity through competitive analysis of global mass spectrometry hardware providers, recommending a bundling partnership model that contributed to a closed partnership in Japan.






